Tag Archives: Commercialism

Why did the three little boys go to the market?

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Yesterday LSB and I wandered into a little shop in Crumlin called “Better Value”. It was full of cardboard boxes and handwritten signs in black marker advertising Pringles, Chocolate Chip cookies and washing detergent. It looked like something from a feature film about Ireland in the 1980’s and I liked it very much.

image source: dublin.ratemyarea.com

The man at the counter was tall and thin and had a nice tanned face. He was being bombarded by three little boys, aged about seven. Two had freckles and similar round faces and the third had black eyes and floppy hair. They were hurling questions at the shopkeeper and he said, “Where’s your manners?”

The three boys each bought a bottle of Jones soda. “I’ve never had the blue one!!” said one. Outside, they ripped the wrappers off their bottles and dropped them on the pavement, where they curled up and quivered in the breeze.

image source: compare.productwiki.com

“Are you going to pick that up?” I asked one of the boys with freckles.

“No,” he said loudly. He was defiant and tiny.

I was wearing a black puffy jacket. In it, I was more than twice his size.

“And why not?” I asked him.

“Cause I don’t wanta,” he said.

I told him about dirty streets and the poor people that had to pick things up after litter bugs.

He talked over me to his friends.

LSB was standing a little away from the scene. The boys and I walked towards him.

LSB was wearing headphones.

“Are they beats?” one of the boys shouted at him.

image source :lovefont.blogspot.com

Apparently “beats” are the name of a pair of extortionate headphones produced by American rapper Dr Dre. Harvey Norman sell them for €299.

LSB shook his head.

The three little boys, clutching their bottles of American soda, schooled only in commercialism and brashness, brushed by us in a blur.

American Diary Part 1: The Land of contradiction

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Compensation Culture

Cruising down the highway on a megabus from New York to Philadelphia I am bombarded by a series of enormous billboards advertising attorneys. They feature pictures of balding men with captions like “Had an accident? Get compensation! Call 15800COMP”. The first thing I see on the Long Island railroad from JFK to Penn Station is a poster of a vacant-looking woman with the accompanying text “Suffering health complications as a result of vaginal mesh surgery? You may be entitled to compensation! Call 1800MONEYBACK to speak to a professional with a track-record of payouts”. “What is vaginal mesh surgery?” I whisper to LSB, who looks bewildered and uncomfortable, because he hasn’t seen the ad I am talking about. “I don’t know, Katzi”, he replies, shifting in his seat. Another morning LSB and I are watching an excellent episode of Family Feud only to be interrupted by yet more flashy ads for attorneys promising to ensure you BIG $ compensation and no fee unless successful”. They all look offensively shifty and everything that flashes on the screen is aggressive and in your face. I feel my televisual aura being invaded.

Commercialism

We walk a total of ninety-five blocks all the way from Central Park to the centre of Manhattan. We hit upon Time Square: lights, colours, enormity; everywhere. It conveys an overload of sensation and an adrenalin rush to the pit of my stomach. The changing colours of billboard lights make it instantly addictive. I stare stupefied at my surroundings, and like all the others, I whip out my camera and add to the numbifying flashes of lights. Each skyscraper in Time Square is servant to an enormous screen, which casts rapidly-changing images onto the ground, where we as tiny human creatures stand as awe-struck consumers of a world we are too tiny to control. It’s an enormously impressive place: its size, its lights, its sensations. Forever 21 there is open until 2 am each night. From the store-front an enormous screen shows a live video of the people passing by on the street below. This video provides the backdrop to a dancing model, who pops up between the little speckles of real people behind her. We stand underneath the screen for a while, searching for ourselves as if we were in a “Where’s Wally” page and then, predictably – find ourselves in the corner, point excitedly and pull out our cameras.

Brilliance and its victims

Forever 21's live video of crowds below

The ‘New’ in New York sure lives up to its name. The skyscrapers and omnipresent screens are like something from the future. Genius entrepreneurs like Steve Jobs, Mark Zuckerberg and Google’s Larry Page and Sergey Brin have changed the way in which we live. At the same time, they have created a culture of technological dependency and fuelled a society whose commerce feeds off a perpetual feeling of inadequacy, social comparison and greed. We have an accident and our immediate thought is: “I can make some money. Where is that Attorney’s number?” We want to look good all the time, so we vote with our feet and make it commercially successful to open a clothes store until 2am each night.
We ignore the little guy holding a hand-made globe on top of his head in Time Square to raise awareness about Climate Change because he doesn’t have flashing lights and isn’t tall enough to scratch the clouds. America is a story of brilliance and its victims.