Money talks but I’m not buying it (review of JT Foxx mega speaker event published on Deutsche Welle)


Deutsche Welle has kindly given me the permission to reproduce this article below:

He describes himself as the world’s number one wealth coach, a friend of celebrities and a billionaire in the making. But despite his cunning-sounding surname and the gravity implied by the two initials that precede it, JT Foxx doesn’t even have a Wikipedia page to his name.

The free “Mega Speaker” event in Berlin was held on June 8 in a hotel beyond the city’s Schönefeld airport. It was part of a world tour that kicked off in May and runs until early July. Organizers claim to be looking for people “who want to be known, remembered and significant.”

Who on earth, I wondered, attends such events? I signed up.

JT Foxx (Facebook/JT Foxx) JT Foxx announces his tour dates on Facebook

 

I prepared for it by watching a poorly produced and comically absurd promotional documentary titled “JT Foxx: A Biography: The Untold Story of a Millionaire Underdog.” It includes awkwardly-staged endorsements from Eric Trump, son of the US President, Apple co-founder Steve Wozniak and actor Al Pacino. The video claims to have been produced by “Hollywood Kingmaker Films,” an impressive-sounding entity I can’t find mention of anywhere else on the internet.

The walk from the train station to the hotel takes you past fields and down roads decidedly off the beaten track. It wasn’t long before I met others going the same way.

The dress code was the giveaway. The men were in suits and carried briefcases. The women were wearing dresses and heels. One told me she was a musician from London. She’d just brought out an album but needed to make some money. Speaking, she’d thought, could be the way.

At 9 AM the doors opened and we were ushered into a nondescript conference room. The opening act was a man called Reggie Batts. Tall, attractive and self-assured, he told us there were two types of people in the world: “right-brainers” and “left-brainers.”

The former act impulsively, the latter think first. Right-brainers always barge in and sit at the front. Left-brainers wait for the others to shuffle in, and then take their seats at the back. In the front row, a middle-aged woman in a headscarf nodded along enthusiastically, frequently blurting out “yes!”

JT Foxx’s own entrance was underwhelming. Less charismatic than the support act and sporting two pins on his lapel (one the American flag, the other the German) he opened with a rant about Berlin’s airports.

In the hours that followed, JT Foxx fed the 167 people gathered a cocktail of hyperbole concerning his fame and wealth, vacuous clichés masquerading as business advice and menacing sales pitches.

JT Foxx (DW/K. Ferguson) The Berlin hotel where JT Foxx held his free event

 

He made no secret of the fact that he pays celebrities tens of thousands of dollars to appear on stage with him. He claims to pay John Travolta half a million dollars for a joint appearance. His connection with the Hollywood A-lister apparently earns him enough street cred to multiply the money he invested several times over.

He described an instance when he annoyed Travolta by going off script, putting him on the spot and making him perform a song from Grease during a paid appearance. It was part of a plot engineered to generate more clicks online. He said it worked, though the relationship with Travolta soured as a result. (Footage of that event can be seen here.)

“He’s never quite forgiven me,” Foxx said. “Would I do it again? Definitely.”

The first product JT Foxx tried to sell seemed harmless enough: a set of CDs, apparently featuring business advice he himself had paid a former coach $250,000 for. The catch was that there were only 15 copies available. They would be for sale at the back of the room during the first break. The woman in the headscarf was among several people who joined the line to buy.

As the rest of us filed out, I was desperate to find out how the rest of the crowd felt about JT Foxx.

“He sure knows how to close,” a middle-aged man said in German. “You could learn something from him.”

“I don’t like his way of selling,” a young man said, to which an older woman who frequently attends events like these retorted: “You’ve got the wrong mindset.”

Things took a more sinister turn after the break, when JT Foxx began speaking about women. “Most women can’t sell,” he said, claiming that they “love telling their sad stories.”

This led to an anecdote about a first date with a beautiful woman who told him 36 minutes in that she’d been raped. This proved a massive turn-off for JT, who told us that: “No one cares about your problems. They only care about themselves.” Further enlightened views about women included boasting about his connections with Miss Cape Town 2016 and that he was considering “buying the pageant.”

The purpose of the rest of the event was to “select” people to turn into “mega speakers.” As it turned out, this meant anyone who was willing to spend between 4,000 and 20,000 euros on the spot.

JT Foxx (DW/K. Ferguson) We were given a sheet of paper with four ‘options’

 

This is how it happened: We were given a sheet of paper with four “options.” Our job was to write down the usual prices and then JT Foxx would announce the incredible, one-day-only-just-for-Berlin offer.

Option 1: A day of one-on-one coaching or four days of group coaching with JT Foxx. The cost: 4,000 euros.

Option 2: Getting coached at one of JT’s mansions, in either Florida or Thailand, costing just 8,000 euros.

Option 3: The opportunity to speak for 15 minutes in front of a large crowd at the “Money, Wealth and Business” conference in South Africa, for 12,500 euros. A unique opportunity to build your brand.

Option 4: The once-in-a-lifetime, career-enhancing opportunity to interview either Al Pacino or Mark Wahlberg for only 20,000 euros.

Not less than eight people chose at least one of the options. Most of them were young women. They were then taken out to the lobby for one-on-one interviews with members of JT Foxx’s team.

It wasn’t long before their credit cards came out and JT Foxx, once again, became tens of thousands of euros richer overnight.

Before the Berlin event, JT Foxx had held similar workshops in Singapore, Dublin, Manchester, London, Birmingham, Stockholm, Edinburgh, Glasgow and Amsterdam. The second leg of the tour sees him speaking in four US cities, as well as Dubai, Kuala Lumpur, Singapore and Adelaide.

And each time, he is likely to get what he needs: a handful of people willing to gamble away their savings for a shot at stardom.

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33 thoughts on “Money talks but I’m not buying it (review of JT Foxx mega speaker event published on Deutsche Welle)

  1. Beautifully written, and kinda creepy. Looks like Scientology has started rolling out is Grant Cardone clones in another effort to take over the world.

  2. Thanks for the insights I signed up for the Dubai seminar and was skeptical about his claims. I’m for sure not attending his seminar. Very well written article.

    • Hi there! Thanks for stopping by! When I began doing research I was really amazed by how little has so far been written about him.. ! It’s sad that more isn’t available online so people know what they’re signing up for in advance! All the best from Berlin 🙂

      • Kate, I bought into JT’s R.E. coaching scam back in 2010. I wrote many reviews on different websites, but they disappeared over time. I’m pretty sure he has a small army of people removing any evidence from the internet of negative reports…

      • Hi Michelle, thanks for stopping by! Would be really interested in hearing more about your experiences! Feel free to e-mail me and we can discuss this more.

  3. I was very disappointed with the JT Foxx Mega Speaker event I attended in San Diego on September 13th.

    I am a professional travel speaker at large travel shows and other venues as well as TV and radio drawing big audiences and thought it was be nice to learn even more skills and extend my exposure to more people.

    I left the presentation early after realizing I had probably fallen for an age-old scam. Billed as a presentation to learn how to become a better speaker and obtain speaking engagements, it became clear that this was one of those scams where they boost up a presenter (not JT Foxx) who goes on and on telling you how successful he has become giving speeches to large groups of people and meeting celebrities. Of course, the assumption is you can do it too earning big bucks (that is what he says over and over). You discover that the speaker never was a professional speaker and the “crowds” are the ones like you who have fallen for this scam.

    Even after recognizing this, I stayed for a while in the hopes that maybe they would actually present some good ideas. After almost 40 minutes, I had learned nothing and left when I realized that I was bored at a presentation about learning how to be a better speaker.

    If this is the scam I thought it was, they probably have some sort of ‘program’ they are selling and the longer they keep you in your seat, the better chance you will buy it – I may be wrong but it is so typical of others like this I have been fooled into attending. They even tape (literally) off a large section of the seating area to crowd people in – probably to make their photos come out better.

    This is what they advertise the presentation to be and in the first 40 minutes none of it occurred – and no JT Foxx:

    What should you expect to hear at the event?
    • How the speaking business works
    • How to get speaking gigs
    • How to get media credibility
    • How to brand yourself
    • How to create a presentation that converts
    • How to make money online
    • And so much more! (But you will just have to see for yourself)
    In any event, the presentation had very little content and I didn’t see much hope of it getting better, only wasting more of my time.

    Wayne Dunlap
    Plan Your Escape®

  4. Very few times in my life I felt compelled in writing a review. And today, October 11, 2017, after attending this “mega” event near Munich, I could not let pass a chance to share with others my opinion on this. I went there without reading anything about JT foxx or his business. Which means, I was pretty neutral and open to simply check things out. After 4 hours (the morning session), this is what I have to say:
    1) JT Foxx is NOT a good speaker himself. So, it shocked me he is claiming to transform (train) anyone in either becoming an amazing coach or a top world level speaker.
    2) He is a compulsive name-dropper. Hiring celebrities to be at your events for 1-2 hours does NOT make you the number 1 speaker of the world (which he is not, by the way).
    I have no intention in harming his business but strongly felt uneasy throughout the whole time there. It was not because of the overpriced CDs, or the bad-talking on Americans or others who questioned his abilities (credibilites?). It bothered me a lot how he overplayed the guilty trip card on “vulnerable” people who are somewhat striving for a change in life, and therefore took part on his event. Professionally, he is not only not a good speaker, but he doesn’t sound genuine.
    Research a lot before making any financial commitment on this program. I am definitely not convinced.

    • Hi Andy, It sounds like you had a very similar experience to mine. I can only agree that it is prudent not to make any financial commitment before thinking it through. Taking time to think and discussing the decision with a partner was explicitly discouraged at the event I went to and billed as a sign of weakness. This set off even more alarm bells.

  5. Hi,
    I was at the event in Manchester. I had never seem/heard of him before so I went with an open mind. To be honest, I left feeling inspired by his tenacity, focus and fearlessness. He says it how it is, and sometimes that kind of brutal honestly (however uncomfortable) is what’s required to make a change in ones life. No one was forced to be there and no one was forced to sign up for anything. Personally, I think he’s awesome and has many gifts that he’s sharing with people. I’m sorry your experience wasn’t as good however. I personally would recommend people to go and see him and to make up your own mind.

    • Hi Ahmed, I’m glad you had a good experience and wish you all the best. I agree people should make up their own minds. I also believe they should critically analyse the pyschological techniques employed to encourage people to buy on the spot and the credibility of the claims surrounding the cult of personality promoted by the speaker. It is also worth evaluating why the self-proclaimed world’s number 1 wealth coach has no Wikipedia page and why impartial information about him is so hard to find online.

  6. Thanks so much for these reviews!!! I signed up for the Baltimore, MD (USA) event to learn how to promote my book (“Retire on Real Estate”). However, I will not sacrifice a whole day to sit with (yet another) scam artist. It is truly shameful how people can get away with this sort of thing. I’ve discovered many of these scams in the real estate investing world too, sadly!!! Thanks again! ~K. Kai Anderson (www.GetaChicken.com)

  7. Thank you! I attended a seminar he was speaking at just yesterday in Sydney Australia. I had attended the event because Gary V, a now well known business man and motivational speaker was presenting there. I was solely there for him, and did no research on any of the other speakers that were before him especially JT Foxx. The whole time he was speaking I felt uncomfortable and disgusted. It’s funny that you said he proclaimed that woman were BAD at selling when in Sydney he said that woman were way BETTER sellers than men. You would think that someone that’s been on that many covers of magazines would have a lot more written about them on the internet.
    Thank you for writing this.

    • Hey there! Thanks for stopping by and for your nice comment! I’ve been getting a lot of traffic from Australia the past couple of days, so I think many who attended the event may have been puzzled that there wasn’t more online about a supposed celebrity. One explanation for that is that Foxx’s strategy for combatting negative reviews online is to send threatening lawyers letters. This has been the experience of several bloggers. Many have removed their posts out of fear, or because they cannot afford the legal fees. I’m really glad that staying firm on the truth has been able to help people feel reassured about their impression of the event.

  8. Hi there greetings from jakarta indonesia, I was on my way to buy ticket to la to attend mega success event than i come across this posting, I even already paid for the bootcamp 1100 pound and I haven’t done my research. I definitely not going to la next week after i read all this review. I know this kinda thing has a sell up. But i thought he’s different. as the event is very tempting considering it held in one of the happiest place on earth aka disneyland and also with a lot of american artist attending the event is really is an exciting gimmick for audience to attend. But i don’t know whether worth it or not. has anyone attend the boot camp and also the mega success event for 5 days, what is the agenda until 5 days i wonder. please share it if you know. thanks

  9. It seems to be that he is a genuinely successful business man. That much is true. But he seems to be successful at meerly presenting himself as successful and making a business from that if that makes sense. He’s set some things in motion that just keep getting bigger and bigger realising that feeding it with A list celebrities pays off as the feedback loop grows. A Friné of mine goes to many of his events – she seems to enjoy them which I guess is good but I do wonder how manipulated she is.

  10. Thank you for chairing your experience. I think he is brilliant in how to influence and getting people with poor personality and self confidence to follow him. I lost a good friend by following him. She already separated herself from old friends and just stays with her new “family”. So sad to see her running in a disaster. And she is already not self critical to let other people open her eyes. I have no idea how to get her out of his spirit.

    • Hi Max, Thanks so much for stopping by. I’m so sorry to hear about your friend. You are definitely not the first person who has contacted me to say you are worried about a friend who has become involved with JT Foxx. Please feel free to e-mail me in if you”d like to talk more about the issue. All the best to you!

  11. Interesting to come and see and read some of these comments. My friend had posted something about them being at a conference in Disneyland. They had the privilege/honor(or by now reading your comments) paid the privilege of interviewing one of the celebrities. I was intrigued because they had the opportunity to do something like that. So first thing I did was look up #megasuccess. Found out about a JT Foxx. Next thing i did was google this guy. Found his website and clicked on it. Just by looking at his website i could tell something was not all there. For knowing and being with all these celebrities and claiming to be he #1 wealth coach, his website looked like a high schooler did it in an IT class. I also looked at his prices to attend and they are ridiculous. Who pays $50k to take a picture with a celebrity. $800 to attend general admission. Maybe I am not his target market but as soon as I saw these prices for the LA workshop, scam came to mind.But maybe I am wrong, maybe he is great at what he does. But your damn sure i will be asking my friend about it.

    • Hi Charlie, Thanks for reading. I would guess, based on the event I went to, that your friend paid $20,000 for the privilege of interviewing the celebrity. I would also, sadly, expect that you might be called a “hater” for questioning the legitimacy of Foxx’s claims, or in fact of voicing any concern at all. Foxx explicitly encouraged people at the event I went to make snap decisions and not to discuss making an investment with their spouse first. Critical thinking is a big threat to this kind of business model. Feel free to e-mail me personally to discuss this further.

    • I responded to a Facebook ad of his that they were training women to be speakers because companies are dying to hire women.

      The event went from 9 am until 7 pm with a lunch break. He’s good. He’s compelling. He speaks directly and I liked it.

      I specifically told him that I also take into account how his team takes care of the business. At the event they were great. I bought two CD’s and a ticket to the Mega Success event in LA. I went with two women I met at the one day free seminar.

      I don’t know how the VIP experience is, but the $100 seat fillers is awful.

      They say dress to impress and network your ass off. There wasn’t one person there I wanted to network with. It’s 99% Europeans who are impressed to be at Disneyland and see “celebrities”. Not putting them down, but look at the context.

      The CEO Damian as a host is so boring and every sentence of his so fake rah rah is nauseating. This is remedial level mindset training.

      Then George Ross was “interviewed”. I love George and he’s entertaining. Then the people who paid $20K lined up to get their one question with him. First of all, the stage was so ugly. It wasn’t anything like what he showed from the year before that was beautiful. JT made at least a million dollars off the Australians asking George questions. No way JT is in the red from this event like he claims.

      So ten people lined up to ask George a question. Then ten more. And more. And more. At least 50 people, mostly from Australia asked him a question. This is their big $20K shot. And many of them fell flat. Nobody trained them on how to use the mic. Or dress for the camera. Or how to speak, and enunciate. You couldn’t even hear their questions.

      So we as the audience were tortured by the boredom and the 50 or so suckers took over an hour to get through this ritual.

      The people around me were not remotely dressed to impress.

      Emails went out saying there would be no reserved seating but there was.

      The JT Foxx team failed in that they identified the first two rows as reserved seating, but only on the left aisle, which nobody would walk up since it was close to a rail, so people would sit in these seats thinking they got great seating, but then eventually an usher came around and made them leave.

      I’d be furious if I got there early to get good seats and then had to move to the back as the event started.

      The host was terrible.

      We arrived on day 2 and JT wasn’t even there. I can’t even fathom one has an event of this caliber and isn’t even in attendance until day three. It was so boring we decided to bail. We didn’t even return for the “celebrity” of the night which was Steve Wozniak.

      The vendors were all coaches. Why would I want to be coached by these people when I’m there to get coached by the #1 coach? We didn’t understand the vendor set up at all.

      Disneyland is a terrible place to host this event. 2500 people in the room and the coffee shop in the convention center has four employees and it took 20 minutes to get a drink. The Lyft driver dropped us off about three blocks from the entrance in an area they don’t let cars enter, but we didn’t know because we had never been there so we had to walk in heels. It was awful maneuvering around running children but the Euros were all into being at Disneyland.

      We kept checking social media to see if the event appeared better but JT barely has anything going on. I thought at this event I would learn how to become a speaker but there is zero content. It’s a place for the students to speak and the second day was filled with 10-15 minute speakers who’s content was so beyond beginner it was laughable.

      One woman speech consisted of advice on how to make a good first impression. Smile. Have a good handshake. Dress well. Really??

      Another woman told us of this life changing event she experienced with zero emotion or passion. She memorized her words and delivered it like a book report. Didn’t inspire or hold our attention. If this is the graduation from his coaching, I would never buy his courses.

      And on top of the boring topics, the delivery was so awful that I lost all credibility to spend another dime with this guy and am filled with regret about the $900 I spent on his CD’s and this ticket and then the $250 I spent one day at the event.

      As I searched online for info, I found a video he made about how your audience has to have an “experience”. I don’t even know if he knows how awful the team executed our experience. We very much wanted it to be great but it wasn’t.

  12. Hi, and greetings from Orlando Florida.

    A friend sent me a link to your blog today; he wanted to make sure that I didn’t fall for a scam!. My first thought was” You are underestimating my intelligence:-).”

    I am one of the many entrepreneurs who bought into the full JT Foxx coaching program.

    That’s why I would like to share my point of view. I do not have any need to convince or change anyone’s mind. I am not the one to judge other peoples experiences.
    I am just a client who got value for my money, and I think that part of the story deserves some blog space as well.

    A short introduction!
    I consider myself an intelligent, successful and well-balanced individual:-). Check out my website http://www.susanbinau.com.
    I am a public speaker, author, coach and philanthropist living my third chance at life. My Wikipedia i”Susan Binau” s for real. (Anything not verified on Wikipedia will usually be removed from the site right away. I have a Masters degree (verified), from University of Roskilde. My IQ is above average. I won a business award for my leadership programs in 2009, and it was handed to by the Minister of Education in Denmark.

    Attending the free JT Foxx Event, Orlando 2017
    The program sounds similar to what is described, however, what I brought home from the event was more knowledge than when I came. JT gave his tips for free. Two friends attended, they got inspired but didn’t buy anything.

    I bought the coaching/branding program, and JT’s concept made sense to me. Note: I don’t think the majority of people with a big “coaching” budget is easy to scam. At least I don’t know anyone in business, who would pay 25.000 dollars plus for empty air.”

    Dream Team, Toronto 2017.
    I attended the first Event (Dream Team) in Toronto a few weeks after Orlando. My peers (entrepreneurs from all over the world) and the three dream team coaches (all successful business owners with high integrity ) gave me inspiration, tools, and knowledge to move forward with my business concept.

    LA 2017.
    My family and I attended the Mega Success.
    I got my interview with Mel Gibson and we a great conversation about the fear of speaking in public. It is a useful tool for my online programs in public speaking.
    I would not have gotten to Mel Gibson without JT Foxx org.
    (Did you know that corporations also “buy” celebs to attend events. It is the most common thing).

    Atlanta (5 days ago).
    I got my certification as a Corporate Public speaker, This time from another company. Great experience. I got great value for my money and expanded my business network. (I may end up with a book contract). You never know where the possibilities are if you don’t look for them.

    Perception is reality!
    We all have different needs and perceptions of the world.
    Sometimes we like how people act, present and sell, other times not. Two people, see things differently.

    I don’t have a large budget in my company or a trust fund. The fact is, I am a single mother, starting a new business adventure after leaving my marriage and everything I knew that was safe. On top of that, I was close to dying 12 months ago.
    Receiving coaching from passionate and skilled people has helped me to set new goals for my future.

    In conclusion:
    Don’t underestimate the intelligence of Steve W (co-founder of Apple, and all the other celebs, entrepreneurs, speakers, and attendees who are collaborating with the JT Foxx Organization.
    A native Dane from one of the happiest countries, I was schooled to be a critical thinker. I would be the last one to buy into “empty air. I got more value for my money than expected.

    Thank you for reading this to the end. I will not replay to hatefull comments. This is sent in a positive spirit.

    Best regards
    Susan Binau

    • Hi Susan, Thanks for your comment. I’m glad to hear you had a good experience and that your health has improved. As you say, there are diverse experiences and it’s right that everyone be allowed to air theirs. All the best to you in the future.

    • Hi I attended megasuccess in LA this November also, for the entire 6 days. Overall for me was great experience 👍 I wasn’t on stage interviewing or speaking, but I was there learning and networking. To me it was worth my money (I got my ticket early so was much cheaper than $800 😂). I found the style of megasuccess was different from the one day mega speaker event that I went to months ago, i think with a longer event, there is more space to cover more aspects of running a successful business. I was really impressed by the quality of people that I met at megasuccess: people who take positive actions to change their life & businesses. I made many new friends! I learned helpful business tips (Of course this experience will be different for different people) and attending the event inspired me to generate more momentum at what I do. It gave me more courage & confidence to talk about what matters to me. On the last day of megasuccess, one of the speakers who has also been a coaching student told everyone on stage with such genuine sense of gratitude:”Thank you SO MUCH JTFOXX!! My income has been 5 times since I am a student in your organization!” My interpretation was that it truly came from heart. *disclaimer: I do not work for the JTFoxx organization. Speaking from my personal experience, my two cents 😄 We are all unique individuals, so we might all have our own experiences, and that’s ok!

    • Hi Ann,
      Enlighten me, please? ..what does it tell you about me because I am a certified speaker?
      I have been a public speaker for 15 years. Most of the times offering my time for free. I am supporting cancer patients, their loved ones and especially children who have lost a parent.
      I got my speaker certification 2 weeks ago after attending a workshop for keynote speakers.
      Public speaking is a skill everyone can learn, and it doesn’t require a certification.
      My point was to explain a bit of my education.
      Have a wonderful Sunday..
      Susan Binau

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